What is your main goal when yo sit for writing blog post? Even if you are a guest blogger?
Getting the quality and targeted traffic to your blog post.
If you write a great post, but no one comes to your blog to read your post what you do in this situations?
Quitting a blogging or apply some technique to get your traffic.
In this article, I am showing you 9 steps to get targeted traffic to your blog. Keep in mind applying this technique not instantly increase website traffic, it’s a time-consuming process.
Many bloggers already did some steps which are listed below but if you do not apply this steps on your blog then it’s time to take some action and give new life to your blog.
As I said earlier this is a time-consuming process, it takes one month to six months but it’s definitely helping. According to some case study, you get results in 24 to 48 hours, but in my opinion, building targeted traffic is taking time.
One thing keeps in mind writing a quality and genuine articles help you to win half battle for winning another half battle you must do step 2 to step 9.
Don’t d-motivated yourself if you can’t get traffic, improve yourself and keep blogging.
- 1 Step 1. Write Original Content:
- 2 Step 2. Write Constantly:
- 3 Step 3. Post Contains 2000 to 2500 Words:
- 4 Step 4. Make Headline Interesting:
- 5 Step 5. Share Your Articles on Social Networks:
- 6 Step 6. Write Articles in Easier Language:
- 7 Step 7. SEO (Search Engine Optimization):
- 8 Step 8. Put Image and Videos in Your Post:
Step 1. Write Original Content:
This is a heart of any blog when you browse the internet then you saw many websites not done any SEO related things are getting a higher rank.
Why? Because they write original content.
Original and unique content are getting higher priority in both search engines spiders and human eyes. When you read any successful blog they always recommend to creating an original content.
Let’s took one example, think about your assignment which was written by you and if someone copies your assignment but your teacher knows who wrote this assignment then tell me who get full marks or higher marks.
Search engines are really brilliant, they continuously scan the whole Internet for original content and if your content copy by some other blogger or website they penalized that blogger or website.
I know producing original content every time is a really difficult task but this worth it.
What if you didn’t get any original idea, then check another blogger post which is in your niche read their latest post and find what left by them or how you improve that topic then write your content but one thing keeps in mind never copy from their post.
If you describe their topic with extra knowledge and give your own opinion on that topic this also count in the original post.
Note: Never forget to link back to another blogger if you get ideas from their post.
Step 2. Write Constantly:
My biggest mistake in blogging life is not written content consistently.
If you read my blog you find only 34 articles (at the time of writing) from November 2012. This number told itself I am not writing consistently.
Obviously I have many excuses but in the blogging world, this excuses not working.
My blog rank down continuously and I lost my feed subscribers. This is a huge loss in terms of money and time.
Think you got a wonderful job but you can’t work consistently then what happened?
Boss gives you a warning and after a warning, if your work is not acceptable then you are fired from your job.
Blogging also gives you a warning about your losing ranks or subscribers but what good about blogging, you always have a second chance and if your content is published constantly then you never miss your beloved readers.
From above paragraph, you have a clear idea about how constant writing is helpful to get new readers and engaging your existing readers but if you write only for writing constantly then it’s your biggest mistake and it’s ruining your blogging readership.
Why? This question is roaming in your mind.
The answer to this question is given in the first point where I say you to write original content.
If you writing your post for post count than the originality of articles hurt and you simply copy-cat another blog post or write content which is not helpful for your readers.
Step 3. Post Contains 2000 to 2500 Words:
The word count of any post tells about author research and knowledge about a topic of a post.
More word count means you have a more knowledge about your topic which is discussed in your blog and it’s attracted readers to comment on your post.
If your post word counts less than 600 words than readers thinks you don’t have knowledge about your topic and its effect relationship between you and your readers.
Main mistake of a new blogger is they want to show no of the post to readers and for this purpose their post content only 300-500 words, but if you want to generate a traffic and want your post is shared frequently by your readers than my advice is to create post with least 1500 words.
If you can’t produce a post more 500 words then blogging is not for you.
Many bloggers hire some writers for this purpose, but no one creates your own masterpiece. Guest posting is a very good option if you unable to create a long post which is more than 2000 word count.
For example you read some ShoutMeLoud post and find most popular and most commented post. Post which is containing more words is most commented and most shareable.
Post which has more than 1800 to 3000 words is most shareable on social networking website.
Words count also attracts search engine spiders to have a clear idea about your blog topic and your niche. This helps you to avoid any SEO penalty (e.g. Google Panda).
According to case study done by serpiq, blog post which has more than 2450 words generate more traffic.
Step 4. Make Headline Interesting:
Making article headline interesting grabbed users attention. They curious about your post content and want to find what you explain or teach. Below some examples of interesting title which are always working.
- How to (something) in (number) ways/steps
- (Number) ways to (do something)
Above example simplified in below
- How to write killer post in 10 easy ways/steps
- 10 ways to get genuine traffic
This headline creates a buzz in reader’s mind and makes them curious about your content when they saw this type of titles they automatically think post provides information or step by step guide.
In my opinion, if you write a post in two or three-hour than spend at least five to fifteen minutes for making an interesting title.
According to my research, every pro blogger creates a catchy and interesting title for attracting readers. But choosing right title is tricky.
If you tutorial article than “How to” is better than “5 ways”, so choose wisely because if your article is well research and your title is boring than attracting the new user to your article is very difficult task.
Suppose you start a shop and you want to sell the great product in cheaper rates but your shop located in an outer area where people don’t know about your products and rates so in this situation what you do?
One easy solution is distributing hand bill or put a banner on many areas. Promotion of your post is also work in the same way which explained above.
Think you write a great content but no one reads it then it’s a huge loss of your time and money because “time is money “. Promotion of post done in many ways like you share on Facebook, Twitter, Google+ and many other social sharing networks.
For promoting your content first you created a page on Facebook and Google+ it’s helped you to create your brand. Facebook provides you a massive traffic where Google+ provides SEO back links for your post. Sharing on twitter with a hash tag (#tag) is providing a great exposure to your post.
If your post related to data driven research or technology than sharing on LinkedIn helps you.
If your post contains a lot of images then share on Pinterest.
Posting on a social website is really helpful but what happens when your user wants to share your post on their social profile.
Install a starting bar or add share buttons in your post. Many services present to solve this problem like Shareaholic.
Step 6. Write Articles in Easier Language:
When a reader comes to your blog he/she wants your natural tone because it helps him/her to judge your ability and personality.
Many bloggers think if they write articles in difficult words or tone than this helps to get a wider audience.
One fact which is forgotten by the blogger is everyone in the world wants everything in simple and easier way.
This fact also applies in the blogging world.
When you write your articles one thing keeps in mind your blog post is able to read by a fifth standard child, but many times post need terms which are very complex it’s okay because every post has different characteristics and in my observation, this post is generally deep research on the topic.
Step 7. SEO (Search Engine Optimization):
SEO (search engine optimization) is the main key to drive a huge traffic to your blog.
If you do not apply any SEO techniques to your blog than in my opinion you live in 2000.
In SEO terms keywords are important, perfect keywords describe your post accurately and it also guesses which terms you readers will use for search.
Don’t use heavily populated keywords because if it’s a heavily popular than thousands of bloggers already written on it and your articles are lost in the crowd.
Use keywords in 2-4 ratio means in 100 words you place your keywords in 3 to 6 times but if you keep in 2 or 3 then it’s a better option.
When you optimized your article for SEO, keep honesty in mind, because some blogger abuses SEO.
For example, if you search on the Internet for “SEO” terms than you see how SEO expert has made it impossible to get genuine or reliable information about that topic.
1) Article heading:
This is the title of your post, this is the best place where you put your main keyword. keep article heading informative and creative. Check this case study where you learn only change article heading get you traffic.
2) Page URL:
Post URL is the place where your main keyword going because it’s read by the search engine. Don’t confuse an article heading and page URL.
The article heading mainly for the user where post URL for search engine spiders. Google or any other search engine first analyze your post URL after analyzing it they analyze the whole article.
If you place your main keyword in page URL then it’s easy to pick up by the search engine and they decide what user searching for. Below I give you one example.
- “complete-step-by step-guide-to-install-octopress-in-windows 7”
You see in third post URL example I am not included “on” which is added in the earlier example because it does not add any SEO benefits in my post URL and it also makes my post URL is lengthy.
For better post URL don’t add “of”, “on”, “in” but you allow to add this word in the article heading.
If your post URL contain 3 or 4 words which are your main keywords of your post then it’s getting higher exposure in the search engine in comparison with another post which URL has 9-10 words or containing stop words.
3) Place Your Keywords Inside the Post Content:
At the time of writing place your keywords in articles often but as I said before keep 3-4 ratios. Always select long tail keywords because their competition is low and you easily get high-ranking in the search engine.
According to SEO Gurus, always put your main keyword in first 100 words.
4) Meta description:
The Meta description tells the search engine about post content. Always keep your meta description in 156 alphabets. This is a quick glance for readers who search topic on a search engine. For writing meta description give least 5 to 10 minute.
5) Alt Tag:
Search engines are reading only text and unable to saw images. So what you do in this situation? Adding alt tag in every image is a solution. Keep your alt tag relevant to post and change your image name.
Example: change “IMG_20141020_230024.jpg” to some informative name like “seo-steps-blogger-blogspot.jpg”
Step 8. Put Image and Videos in Your Post:
Images are adding life in your post because images tell thousands of words. It’s described your motto and give visual information about your post.
According to this case study blog post which has an image is most shareable on social networking sites as compared to a post which has only text information. Add image in your post in high quality.
Images resolution in between HD (1280×720) or Full HD (1980×1080) is acceptable because nowadays everyone has a smart phone with high-speed networks. Many websites provide quality images or stock photos for free.
Below link gives you high-resolution image free of cost without any license means you use it for your personal and professional use.
If you want to teach any tutorial to your readers than the video is the best medium to share your knowledge. In my opinion, if images tell thousands of words than videos tells a million words.
Never produce your video below 720p (1280×720) for the same reason which stated above paragraph.
For hosting video using YouTube, it’s helped you in SEO and saves huge money from your monthly hosting bill.
Tell me from above technique which technique you used in your blog post to get traffic? if you have any idea, don’t shy. Comment below with your ideas and suggestion. Good luck and have a good day.